Research finds regen-organic food can be measurably more nutritious
· Agriculture & Food
New research from Edacious and the Regenerative Organic Alliance (ROA) concludes that regen-organic food can be "measurably more nutritious" than conventionally grown food. The findings are positioned as a tool for food companies building the next consumer purchasing journey, giving brands evidence to support premium positioning. The research adds to a long-running debate over whether farming practices change the nutrient density of crops and finished products. If the results hold up, they could support marketing claims and sourcing strategies around regenerative and organic agriculture. Food companies would gain a data-backed argument for paying premiums to regenerative growers and for labeling products accordingly.
Why it matters:If nutrient density can be measured, it gives brands a scientific basis for premium claims and gives growers a route to higher payments, potentially shifting sourcing and pricing in regenerative and organic supply chains.
Key points
- The research comes from Edacious and the Regenerative Organic Alliance.
- It says regen-organic food can be "measurably more nutritious."
- The findings are pitched as a tool for companies building the next consumer purchasing journey.
Sources (original reporting)
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