Oterra partners with HowGood to track natural colors sustainability

· Agriculture & Food

Natural color supplier Oterra is teaming up with HowGood to measure and report the environmental sustainability of its natural colors, as demand for natural dyes grows. The partnership will apply environmental reporting metrics that are already common among mainstream ingredients to the natural colors segment. Natural colors are typically derived from botanical sources, and buyers increasingly want data on their footprint. By adopting established sustainability metrics, Oterra aims to give food companies the information they need when choosing ingredients. The move reflects a broader push among ingredient suppliers to provide comparable environmental data, which manufacturers use in their own sustainability claims and consumer communications.

Why it matters：As regulators and consumers scrutinize ingredient sourcing, sustainability data is becoming a purchasing criterion, and natural colors are moving toward the reporting standards already expected of mainstream ingredients.

Key points

  • Oterra will use HowGood to track sustainability of its natural colors.
  • The metrics mirror those common for mainstream ingredients.
  • Demand for natural dyes is growing.

Sources (original reporting)

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