PepsiCo plans cost cuts as North America struggles persist

· Agriculture & Food · United States

PepsiCo said it will cut costs aggressively and raise prices on selected products as its North American business continues to underperform, CEO Ramon Laguarta said. Laguarta said the company will evaluate "every cost with aggressive lenses," signaling a broad efficiency push across the food and beverage giant. The move comes as the company works to revive momentum in its home market, where consumers have pulled back and volumes have weakened. Raising prices on select offerings suggests the company is balancing margin protection against the risk of further demand softening. For suppliers and retailers, the cost-cutting review could mean changes in procurement, marketing spend and promotional support in the coming quarters.

Why it matters：PepsiCo is one of the world's largest food and beverage companies, so its cost and pricing decisions ripple through ingredient suppliers, packaging makers and retail shelves globally, and signal how major CPGs are managing weaker consumer demand.

Key points

  • CEO Ramon Laguarta said the company will evaluate "every cost with aggressive lenses."
  • PepsiCo plans to raise prices on select offerings.
  • The measures follow persistent struggles in the North American business.

Sources (original reporting)

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