Celsius faces class action over 'healthwashing' claims

· Agriculture & Food · United States

Celsius is facing a class action lawsuit accusing the energy drink company of "healthwashing." The consumer suit takes issue with the brand's assertions that the beverage "accelerates metabolism" and "burns body fat." The complaint adds to scrutiny of marketing claims in the fast-growing functional beverage segment. Celsius has not commented in the report, and the potential impact on its marketing or labeling practices remains to be seen.

Why it matters：The suit signals rising legal and regulatory risk around health and functional claims, a key selling point for energy and functional drinks, and could push brands to temper or substantiate marketing language.

Key points

  • The suit alleges "healthwashing"
  • Claims at issue include "accelerates metabolism" and "burns body fat"
  • It is a consumer class action against Celsius

Sources (original reporting)

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