Chery chair apologises for Malaysia quality issues, rejects price wars

· Automotive & EV · China · Malaysia

Chery chairman and president Yin Tongyue publicly apologised for product quality issues in Chery vehicles in Malaysia, according to a video posted on Chinese site Sohu. He addressed the matter at the World manufacturing event, where he also said automakers should reject price wars and Chinese carmakers must avoid flooding overseas markets. The apology follows a rear axle issue on the Chery Omoda 5 in Malaysia. Yin's remarks position Chery against aggressive discounting while it manages a quality problem in an export market, tying quality control and export discipline to the brand's overseas expansion.

Why it matters：A top Chinese automaker apologising for export-market defects and calling for restraint on discounts signals a shift toward quality and brand reputation as Chinese EVs expand abroad.

Key points

  • The apology concerns the Omoda 5 rear axle issue in Malaysia.
  • Yin spoke at a world manufacturing event, per the Sohu video.
  • He urged Chinese automakers not to flood overseas markets.

Sources (original reporting)

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