Audi names former Chery CEO Jeff Zhang to lead China unit

· Automotive & EV · China · Germany

Audi is reshuffling its China leadership amid pressure from local EV brands, with former Chery brand CEO Jeff Zhang taking over as president of Audi China on November 1. The change puts a China-market veteran in charge of Audi's largest single market as domestic electric brands intensify competition. The move underscores how global automakers are turning to local talent to defend share in China's fast-moving EV segment.

Why it matters：Handing China leadership to a rival's former executive illustrates how foreign automakers are localising management to compete with fast-moving domestic EV brands.

Key points

  • Jeff Zhang previously served as Chery brand CEO.
  • The appointment takes effect November 1.

Sources (original reporting)

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