Ferrari Luce EV to start at $560,800 in US

· Automotive & EV · United States · Italy

Ferrari's first electric car, the Luce, will start at $560,800 in the US, with American deliveries planned for the second quarter of 2027. Car and Driver first reported the figure and Ferrari confirmed it. That is roughly $80,000 below the ~$640,000 estimate that has followed the Luce since its unveiling in May. The pricing lands the Luce in the ultra-luxury segment where Ferrari competes on brand and exclusivity rather than volume, and gives dealers and buyers their first concrete US number for the model.

Why it matters：The first EV from an ultra-luxury brand tests whether heritage marques can carry their pricing power into electric drivetrains, a signal for how premium EVs will be positioned globally.

Key points

  • US deliveries are slated for Q2 2027.
  • The ~$640,000 figure had circulated since the May unveiling.
  • Car and Driver first reported the price; Ferrari confirmed it.

Sources (original reporting)

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