PepsiCo and General Mills push deeper into protein snacks

· Agriculture & Food · United States

PepsiCo's Good Warrior brand is entering the protein bar space, while General Mills is expanding its Epic brand into meat sticks, Food Dive reported. PepsiCo is also raising protein content across several of its brands, citing data that more than half of consumers prioritize protein during snacking occasions. General Mills' move puts Epic up against competitors including Chomps and PepsiCo's Good Warrior. Both launches reflect how the protein trend is spreading from bars and shakes into savory and meat-based formats, and how large snacking companies are repositioning existing brands rather than building new ones.

Why it matters：Protein has become the organizing principle of snack innovation, and the entry of two major manufacturers into bars and meat sticks will intensify competition in a category where smaller challenger brands have set the pace.

Key points

  • PepsiCo's Good Warrior enters the protein bar segment
  • General Mills is taking Epic into meat sticks
  • PepsiCo cites data that over half of consumers prioritize protein when snacking

Sources (original reporting)

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