Amazon to add 300,000 U.S. holiday workers, up 20%

· Retail & E-commerce · United States

Amazon plans to hire 300,000 workers for the U.S. holiday season, increasing its seasonal staffing by 20% compared with the past three seasons. The e-commerce giant's ramp-up comes as retailers staff for peak fulfilment and delivery demand. The scale of the hiring makes Amazon one of the largest seasonal employers in the country and sets a benchmark for how rivals plan their own peak labour. It also signals Amazon's expectations for order volumes in the final months of the year, when warehouses, sorting centres and last-mile networks are stretched.

Why it matters：Seasonal hiring at the largest U.S. e-commerce employer is a proxy for expected peak order volumes and a benchmark for logistics labour across the sector.

Key points

  • 300,000 seasonal roles planned in the U.S.
  • Staffing is up 20% versus the past three seasons
  • Hiring supports peak warehouse, sorting and delivery operations

Sources (original reporting)

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