Adidas posts record Q3 as it takes share from Nike

· Retail & E-commerce · Germany · United States

Adidas reported preliminary third-quarter figures showing record revenue of $8.1 billion, with the sportswear maker taking what the report describes as 'significant' share from rival Nike. The result deepens the contrast between the two sportswear giants, with Nike's recent quarter marked by declines in its Converse, Jordan and China businesses. For Adidas, the preliminary numbers point to momentum across its core sportswear range heading into the holiday selling period. The share shift matters for retailers and marketplace operators that allocate shelf and digital space between the two brands, and it sets up a tougher comparison for Nike when it next reports.

Why it matters：A share shift between the two largest sportswear brands reshapes shelf space, wholesale orders and marketplace assortment planning across global retail.

Key points

  • Preliminary Q3 revenue reached $8.1 billion, a record
  • Adidas is described as taking 'significant' share from Nike
  • Nike's prior quarter included double-digit declines in Converse, Jordan and China

Sources (original reporting)

More stories from this day