TotalEnergies Taps SSF to Distribute ELF Motor Oils in U.S.

· Lubricants & Chemicals · United States

TotalEnergies Marketing USA, Inc. and SSF Imported Auto Parts have signed a distribution agreement for ELF passenger car motor oil in the United States, announced on November 3. SSF will distribute ELF PCMO to automotive professionals and enthusiasts through its 13 distribution centres nationwide. The agreement expands U.S. availability of the ELF lubricant brand, which TotalEnergies markets globally in the passenger car segment. Distribution through an established imported-parts wholesaler gives the brand access to professional installers and enthusiast buyers rather than relying only on direct channels, in a market where lubricant demand is closely tied to vehicle parc and aftermarket service activity. Financial terms and volume targets were not disclosed in the items.

Why it matters：It shows how global lubricant brands are using specialist wholesalers to gain U.S. aftermarket reach, a channel battle that determines share in a mature, service-driven market.

Key points

  • SSF will distribute ELF passenger car motor oil in the U.S.
  • Distribution runs through 13 distribution centres nationwide.
  • The agreement was announced on November 3.

Sources (original reporting)

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