Tesla China sales plunge 66% in October, lowest in over four years

· Automotive & EV · China · United States

Tesla sold only 8,817 vehicles in China in October, down 66% from a year earlier and its worst month there since July 2022, according to CPCA data. Unlike July 2022, when Giga Shanghai was partly shut for line upgrades, the plant ran normally this time. Tesla also dropped out of China's NEV retail top 10 in October, where BYD led with a 22.4% share. In exports, BYD led with 28.3% of China's October NEV exports while Tesla rose to 10.1%. The numbers point to intensifying competition in the world's largest EV market, where domestic players are gaining share and Tesla is losing ground.

Why it matters：China is the largest EV market, so Tesla's share losses there shape global pricing, capacity planning and competitive strategy across the industry.

Key points

  • October's 8,817 China deliveries were Tesla's lowest since July 2022
  • The Shanghai plant operated normally, unlike in 2022
  • BYD led October China NEV retail with 22.4% and NEV exports with 28.3%

Sources (original reporting)

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