Adidas Sweeps 2026 Marathon Majors as Nike's Apex Brand Takes First Win

· Retail & E-commerce · United States

Sheila Chepkirui and Andreas Almgren won the New York City Marathon, capping a dominant year for Adidas in which eight of the 2026 major marathon winners wore the Adidas Adizero Adios Pro 3. The result gives the brand a strong performance-running marketing story heading into the next selling season. Almgren's win also gave Nike's Apex brand its first major marathon victory, a first foothold for the newer label in the sport's most visible races. The outcomes matter for running specialty retailers, where race results drive shoe demand.

Why it matters：Marathon results are a proven demand driver in performance running, so Adidas's sweep and Apex's first win will shape shelf space and marketing at running retailers.

Key points

  • Eight of the 2026 major marathon winners wore the Adidas Adizero Adios Pro 3.
  • Almgren's New York win was the first major marathon victory for Nike's Apex brand.
  • Chepkirui and Almgren won the men's and women's races in New York.

Sources (original reporting)

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