Gigi Hadid Opens Fourth Guest in Residence Store on Madison Avenue

· Retail & E-commerce · United States

Model and founder Gigi Hadid opened the fourth US store of her cashmere label Guest in Residence on Madison Avenue, its first uptown address. She hosted a Thursday night party at the location, wearing a cashmere plaid skirt, a shrunken top and a halter top with cowboy boots. Guests celebrated with cashmere, caviar and caricatures, and Hadid cut the ribbon on the new space. The opening extends a celebrity-founded brand into Manhattan's upper-east retail corridor and shows the label shifting from a direct-to-consumer start toward a physical store footprint.

Why it matters：It shows celebrity-founded labels continuing to expand into physical retail despite a soft luxury market, a signal for landlords and wholesale partners on which brands still have expansion capital.

Key points

  • The Madison Avenue location is Guest in Residence's fourth US store and its first uptown.
  • Hadid hosted the opening party Thursday night in a cashmere plaid skirt and cowboy boots.

Sources (original reporting)

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