Ouai and Heaven Mayhem Launch Refillable Fragrance Necklaces

· Beauty & Fashion

Ouai and jewelry brand Heaven Mayhem have teamed up on a collection of refillable fragrance necklaces, WWD reported exclusively. The amulet-style necklaces combine Ouai's signature scents with Heaven Mayhem's vintage-inspired jewelry designs, letting wearers carry fragrance as a piece of jewelry rather than a bottle. The collaboration pairs a beauty brand known for its hair and body products with an accessories label, a format increasingly used to reach shoppers through wearable formats. No pricing or launch timetable was disclosed in the report.

Why it matters：Beauty and jewelry crossovers are a growing route to differentiation and repeat purchase, and refillable formats tie into sustainability messaging that brands increasingly promote.

Key points

  • Amulet necklaces combine Ouai scents with Heaven Mayhem's vintage-inspired jewelry designs.
  • The format makes fragrance wearable and refillable rather than sold only in bottles.

Sources (original reporting)

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