Gigi Hadid Opens Fourth Guest in Residence Store on Madison Avenue

· Beauty & Fashion · United States

Model and founder Gigi Hadid hosted a party on Thursday night to mark the opening of her cashmere label Guest in Residence's Madison Avenue location in New York. It is the brand's fourth U.S. store and its first uptown address. Hadid appeared at the event in a cashmere plaid skirt paired with a halter top and cowboy boots, and the celebration was billed as a "sweater weather cocktail attire" affair, with reports describing cashmere, caviar and caricatures on hand. The opening extends the direct-to-consumer retail footprint of a celebrity-founded knitwear brand beyond its existing downtown locations, putting it on one of the city's most prominent luxury shopping corridors.

Why it matters：Celebrity-founded labels are increasingly judged on owned retail rather than wholesale, and a first uptown flagship signals ambition to convert personal following into a durable store network.

Key points

  • Fourth U.S. store for Guest in Residence and its first uptown location in New York.
  • Hadid wore a cashmere plaid skirt, halter top and cowboy boots to host the opening party.

Sources (original reporting)

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