Bergdorf Goodman names Louis Vuitton merchant Lanessa Elrod president

· Retail & E-commerce · United States

Bergdorf Goodman has named Lanessa Elrod, a Louis Vuitton merchant, as its new president. The move is a return for Elrod, who previously held stints at all three Exemplar Luxury Group banners: Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus. The appointment places a merchant with luxury experience at the helm of the New York department store as it operates under the Exemplar Luxury Group umbrella.

Why it matters：Leadership changes at luxury department stores signal how groups are positioning their banners amid a shifting luxury retail landscape.

Key points

  • Elrod joins from Louis Vuitton.
  • She previously worked at all three Exemplar Luxury Group banners.
  • Bergdorf Goodman sits within the Exemplar Luxury Group.

Sources (original reporting)

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