'Ali G: Who Iz I?' Extends Theatrical Run as Amazon MGM Says Film 'Delivered Against Our Goals'

· Entertainment · United States

Amazon MGM said Sacha Baron Cohen's 'Ali G: Who Iz I?' has 'delivered against our goals' and the film is extending its theatrical run. The movie, which Baron Cohen directed and stars in, is now streaming on Prime Video. The extension follows a brief theatrical window and comes as the studio touts the performance of the comedy sequel. The film had also drawn attention from pro-Palestine activists who attempted to organize a boycott over the casting of Israeli actresses, according to a separate report.

Why it matters：The extension signals that a short theatrical window followed by streaming can still be framed as a success, a model studios are testing as they balance cinema releases with owned platforms.

Key points

  • Amazon MGM said the film 'delivered against our goals.'
  • Sacha Baron Cohen directed and stars in the movie, now streaming on Prime Video.
  • The theatrical run is being extended after a brief window.

Sources (original reporting)

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