YouTube Ad Revenue Rises 9% to $11.2 Billion, but Alphabet Misses Q3 Targets

· Entertainment · United States

YouTube advertising revenue grew 9% in the third quarter to reach $11.2 billion, according to parent company Alphabet's earnings report. However, Alphabet's overall financial results undershot Wall Street expectations, sending its shares down 8% in after-hours trading. Total revenue of $127.6 billion increased 25% over the year-earlier quarter. The results highlight the growing weight of YouTube's ad business within Alphabet even as the broader company faces pressure from investors on overall performance.

Why it matters：YouTube's ad performance is a key gauge of digital video advertising demand, and Alphabet's miss could signal broader caution in tech and media ad spending that affects streamers and creators alike.

Key points

  • YouTube ad revenue reached $11.2 billion in Q3, up 9% year over year.
  • Alphabet shares fell 8% in after-hours trading after results missed estimates.
  • Total Alphabet revenue rose 25% to $127.6 billion.

Sources (original reporting)

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