Japan pork cutlet chain Katsuya seeks growth in Philippines

· Politics · Japan · Philippines

Japanese pork cutlet chain Katsuya is seeking growth in the Philippines, Nikkei Asia reported, as the restaurant operator looks beyond a shrinking domestic market. The expansion is part of a broader wave of Japanese food-service brands moving into Southeast Asia, where growing middle classes and young populations offer demand. Katsuya's move follows other Japanese chains, including nursery operator Like, which opened in Indonesia targeting affluent families.

Why it matters：Aging Japan's restaurant chains are betting on Southeast Asia's young consumers for growth.

Key points

  • Katsuya is a Japanese pork cutlet chain.
  • It is expanding into the Philippines.
  • The move reflects Japanese brands' wider Southeast Asia push.

Sources (original reporting)

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