Macy's Revamps Santaland and Brings Back Holiday Square at Herald Square

· Retail & E-commerce · United States

Macy's is revamping Santaland and bringing back Holiday Square at its Herald Square flagship in New York, Retail Dive reports. The department store is leaning into the festive season with a range of activations at the Manhattan location. Santaland, the store's long-running holiday attraction, is being reworked, while Holiday Square returns as part of the holiday program. The moves are aimed at drawing shoppers to the flagship during the year's peak retail period, when department stores compete for foot traffic and seasonal spending.

Why it matters：Flagship holiday programming is a key traffic driver for department stores facing pressure from online and discount rivals.

Key points

  • The changes are at Macy's Herald Square flagship in New York.
  • Santaland is being reworked and Holiday Square is returning.

Sources (original reporting)

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