Bath & Body Works Opens 'Feel Good' Store Concept in Charlotte

· Retail & E-commerce · United States

Bath & Body Works has introduced a new store format called Feel Good, now open in Charlotte, North Carolina. According to Retail Dive, the concept emphasizes easy navigation and enhanced testing experiences. The launch is the retailer's latest attempt to redesign the in-store experience as specialty chains look for formats that encourage shoppers to browse and sample products. The company has not disclosed how many locations might adopt the concept. The new store lands as retailers reassess store layouts and experiential retail heading into the holiday season.

Why it matters：Store format experiments show how specialty retailers are betting on in-store experience to differentiate as shopping increasingly moves online.

Key points

  • The Feel Good concept is open in Charlotte, North Carolina.
  • It features easy navigation and enhanced product testing.

Sources (original reporting)

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