Magic: The Gathering hits record $600M quarterly revenue as Hasbro raises outlook

· Retail & E-commerce · United States

Magic: The Gathering reached a record $600 million in quarterly revenue, its parent company Hasbro reported. Hasbro raised its 2026 financial outlook on the back of the card game's performance, which marked its strongest quarter of the year. The result highlights how collectible card games have become a major growth engine for the toymaker.

Why it matters：The record quarter shows collectible and trading-card categories can carry a toy company's growth, a signal for retailers allocating shelf space to hobby gaming.

Key points

  • Magic: The Gathering posted $600M in quarterly revenue.
  • Hasbro raised its 2026 financial outlook.
  • It was Hasbro's strongest quarter of the year.

Sources (original reporting)

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