Walmart bundles Walmart+ and Sam's Club Plus to challenge Amazon Prime

· Retail & E-commerce · United States

Walmart has bundled its Walmart+ and Sam's Club Plus memberships into a single offering that saves members nearly $100, in its latest challenge to Amazon Prime. The combined membership could appeal to stressed-out consumers looking to cut costs. The move deepens Walmart's membership strategy as it competes with Amazon for loyalty and recurring spending.

Why it matters：Membership bundles are becoming a key battleground in retail loyalty, and Walmart's move pressures rivals to sharpen their subscription offers.

Key points

  • The bundled membership saves nearly $100.
  • It combines Walmart+ with Sam's Club Plus.
  • The move targets cost-conscious consumers.

Sources (original reporting)

More stories from this day