'Narnia: The Magician's Nephew' trailer draws 481M+ views in first week

· Entertainment

The trailer for Netflix's "Narnia: The Magician's Nephew," directed by Greta Gerwig, drew more than 481.3 million views in its first seven days, according to WaveMetrix. The figure came to light after Netflix's earnings call. The seven-day traffic tops that of "Barbie," which Gerwig also directed, according to the report. The film is positioned as a mega-wide theatrical release for the streamer, making the trailer's performance a closely watched indicator of audience appetite for the title ahead of its rollout.

Why it matters：Trailer viewership is an early demand signal for a big-budget franchise bet, and a Gerwig-led Narnia outpacing "Barbie" shows how streamers are now using theatrical-scale marketing to compete for global audiences.

Key points

  • The trailer drew more than 481.3 million views in seven days, per WaveMetrix.
  • The figure beats the first-week trailer traffic of "Barbie."
  • The film is slated as a mega-wide theatrical release from Netflix.

Sources (original reporting)

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