Rivian jumps to No. 2 US EV brand as Tesla sets Europe record

· Automotive & EV · United States · European Union

Rivian has climbed to the No. 2 EV brand in the US, up from 10th a year earlier, taking Chevrolet's spot as most other automakers slow their electric transitions. The shift marks a notable change in the US EV ranking for a young, EV-only manufacturer. In Europe, Tesla's Model Y and Model 3 swept the top two spots in September, lifting the automaker to a record month, while the Jaecoo 7 became the first Chinese-brand model to enter the top 10. The two data points show diverging momentum: a challenger gaining ground in the US as legacy brands pull back, and Tesla dominating Europe even as Chinese brands make inroads.

Why it matters:EV brand rankings are being reshuffled as legacy automakers retreat, and Chinese brands' entry into Europe's top 10 signals a new competitive phase.

Key points

  • Rivian rose from 10th to 2nd among US EV brands, displacing Chevrolet
  • Tesla's Model Y and Model 3 were Europe's top two models in September
  • Jaecoo 7 became the first Chinese-brand model in Europe's top 10

Sources (original reporting)

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