Chanel to open first Wuhan store at SKP

· Retail & E-commerce · China

Chanel plans to open its first store in Wuhan, the ninth biggest city in China, at the SKP shopping complex overlooking the Chu River. The brand has unveiled a hoarding at the site, signalling the start of work on the outlet in the central China capital. The move extends Chanel's mainland China retail footprint beyond the largest coastal cities into a major inland hub, where luxury demand has been building. Wuhan SKP becomes the latest high-end mall to land a Chanel boutique as luxury houses keep expanding their physical networks in China despite softer market conditions.

Why it matters：Luxury houses are still betting on inland Chinese cities even as overall demand cools, and mall operators' ability to land top brands shapes their competitive position.

Key points

  • The store would be Chanel's first in Wuhan.
  • The hoarding overlooks the Chu River at the SKP complex.
  • Wuhan is described as China's ninth biggest city.

Sources (original reporting)

More stories from this day