Alo Opens Hong Kong Store With Drone Show, Berlin Flagship

· Beauty & Fashion · Hong Kong · Germany

Activewear brand Alo launched a Hong Kong Sanctuary store with a drone show and an appearance by Jisoo, according to WWD. A Berlin flagship was launched at the same time. The dual openings extend the brand's international retail footprint across Asia and Europe, pairing a celebrity-driven event in Hong Kong with a European flagship debut. The move reflects activewear brands' push into physical retail in major global cities.

Why it matters：Simultaneous Hong Kong and Berlin openings show activewear challengers racing to build global physical retail before rivals lock in prime sites.

Key points

  • Hong Kong opening featured a drone show and Jisoo
  • A Berlin flagship launched concurrently

Sources (original reporting)

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