Victoria's Secret Uses Fashion Show to Push Beauty Expansion

· Beauty & Fashion · United States

Victoria's Secret is using its 2026 fashion show to promote an expansion into beauty, including its first-ever skin-care partnership. Amy Kocourek, president of Victoria's Secret & PINK beauty, told Glossy about the push ahead of the show. Separately, PINK president Ali Dillon has refocused the once-neglected brand on its core 18- to 24-year-old customer, giving PINK a primetime role at the show. The event is being turned into a marketing platform for the group's beauty and younger-consumer ambitions.

Why it matters：Turning a runway show into a beauty and youth-marketing platform shows lingerie players betting on category expansion to revive growth.

Key points

  • Victoria's Secret is pursuing its first-ever skin-care partnership
  • PINK refocuses on 18- to 24-year-old customers under president Ali Dillon

Sources (original reporting)

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