Non-GMO Project Develops 'Non-UPF Verified' Label for Ultraprocessed Foods

· Agriculture & Food · United States

The Non-GMO Project is developing a 'Non-UPF Verified' label aimed at setting a standard for non-ultraprocessed foods. CEO Megan Westgate described a holistic approach to building the certification and said the group is considering whether it can become a framework for industry-wide reformulation. The report did not specify launch timing, criteria details or which companies might adopt the label.

Why it matters：Ultraprocessed food has become a central battleground in nutrition policy and consumer demand, so a credible third-party label could reshape how manufacturers formulate and market products across the packaged food industry.

Key points

  • The label is called 'Non-UPF Verified'.
  • The Non-GMO Project is positioning it as a standard for non-ultraprocessed foods.
  • The group is weighing whether the certification becomes a reformulation framework.

Sources (original reporting)

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