Private equity firm acquires fast-growing Clio yogurt bars

· Agriculture & Food

A private equity firm has acquired Clio, the fast-growing yogurt bar brand, according to a report. The 11-year-old company has been a major beneficiary of consumer demand for portability, snacking and better-for-you offerings, positioning it in the overlap between the snack bar and yogurt categories. The acquisition puts an established consumer brand under private equity ownership, a common route for scaling distribution and marketing before a possible larger exit. Financial terms and the name of the buyer were not disclosed in the item. The deal underscores continued investor appetite for brands riding the snacking and health-focused food shift.

Why it matters：Private equity's appetite for better-for-you snack brands signals where growth capital is flowing in food, and which categories may see heavier competition and faster distribution rollouts next.

Key points

  • Clio is an 11-year-old yogurt bar brand.
  • It has benefited from demand for portability, snacking and better-for-you products.
  • Buyer name and financial terms were not disclosed.

Sources (original reporting)

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