PepsiCo prioritizes soft drink turnaround with Poppi push

· Agriculture & Food · United States

PepsiCo is putting what it calls "all the urgency" into turning around its soft drinks business, with plans to add more functional benefits to Poppi, the better-for-you soda brand it recently acquired. The beverage giant is betting that functional positioning can reinvigorate a carbonated soft drink category facing shifting consumer preferences. The report did not specify which functional benefits are planned or a timeline. The move follows PepsiCo's acquisition of Poppi, which gave it a foothold in the fast-growing better-for-you soda segment. The emphasis on functional claims reflects broader pressure across the beverage industry as consumers gravitate toward products with perceived health benefits.

Why it matters：Big beverage makers are buying and reworking better-for-you soda brands to defend a shrinking carbonated category, a template likely to be copied as functional claims drive consumer choice.

Key points

  • PepsiCo recently acquired Poppi, a better-for-you soda brand.
  • The company plans to add more functional benefits to the brand.
  • No timeline or specific benefits were disclosed.

Sources (original reporting)

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