French Beauty Chain Aroma-Zone Opens Its 50th Store

· Beauty & Fashion · France

Aroma-Zone, the French beauty and wellness retailer, opened its 50th store on Friday 9 October at the Courier shopping centre, 65 rue Carnot, in central Annecy, Haute-Savoie. It is the chain's 16th opening since the start of the year, following locations including Valvert, Toulon, Amiens and Orléans. The milestone underlines the brand's steady physical expansion in France, even as much of the beauty sector focuses on online and wholesale channels. Reaching 50 stores gives Aroma-Zone a broader national footprint and more direct consumer touchpoints for its natural and DIY-oriented product range, strengthening its position against larger specialty beauty chains in the French market.

Why it matters：Physical store expansion by a mid-size beauty retailer shows that offline retail still has room to grow in Europe, and adds competitive pressure on larger specialty beauty chains.

Key points

  • The Annecy store is Aroma-Zone's 50th location.
  • It is the 16th opening since the start of the year.
  • Previous 2025 openings include Valvert, Toulon, Amiens and Orléans.

Sources (original reporting)

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