Nearly half of US shoppers worry about affording holiday gifts

· Retail & E-commerce · United States

Nearly half of US shoppers say they are worried about being able to afford holiday gifts this year, according to an ICSC report cited by Retail Dive. Concerns about the job market, along with personal and household debt, are weighing on how much consumers plan to spend during the season. The finding points to a holiday period in which budgets are tight and purchase decisions are likely to be driven by value, discounts and careful prioritization rather than broad discretionary spending. For retailers, that means promotional calendars, inventory commitments and margin expectations may need to reflect a more cautious consumer than in stronger years. The report adds to a picture of uneven demand as the sector enters its most important selling window.

Why it matters：Consumer caution heading into peak season affects how retailers plan promotions, inventory and pricing, with value-focused formats likely to gain share.

Key points

  • The ICSC report found nearly half of shoppers worried about gift affordability.
  • Job market concerns and personal and household debt are the cited drivers.
  • The findings shape expectations for holiday spending plans.

Sources (original reporting)

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