Amazon Prime Big Deal Days drives nearly $10B US online spend

· Retail & E-commerce · United States

Amazon's fall Prime Big Deal Days generated close to $10 billion in US online spend over the two-day event, according to figures reported by Retail Dive. The promotion pulled shoppers into discount hunting and bundle buying well ahead of the traditional holiday rush, and the effect spilled over to other retailers: Walmart and multiple other stores saw sales lift during the same window as consumers compared prices across sites. Reporting based on seller data and anecdotes from brands and merchants indicates the event served as an early kickoff to holiday season spending, with shoppers stocking up on essentials and chasing markdowns. For Amazon, the results reinforce the growing weight of its October sales event alongside the larger July Prime Day, and they set a competitive benchmark for rival retailers planning their own promotional windows in the weeks ahead.

Why it matters：Amazon's October event is increasingly shaping how the whole US retail calendar front-loads holiday demand, pushing rivals to match its discount windows and pressuring margins across e-commerce.

Key points

  • US online spend during the two-day event neared $10 billion.
  • Sales lift was recorded at Walmart and other retailers during the same period.
  • Shoppers focused on discounts, bundles and stocking up on essentials.

Sources (original reporting)

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