Adobe survey finds AI-driven retail traffic doubles ahead of holidays

· Retail & E-commerce

A survey from Adobe found that AI-driven traffic to retail sites has doubled, with consumers using AI engaging with brand offers at higher rates and generating more revenue per visit than non-AI traffic. The trend is seen as a boon for holiday sales.

Why it matters：As AI becomes a major discovery and shopping channel, retailers must adapt their marketing and site experiences, or risk losing high-intent, higher-spending customers to competitors.

Key points

  • AI traffic to retail sites has doubled, according to Adobe.
  • AI users engage with offers at a higher rate than other shoppers.
  • Revenue per visit is higher for AI-driven traffic.

Sources (original reporting)

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