Coty appoints new US consumer beauty chief amid brand support rebuild

· Retail & E-commerce · United States

Coty has named Kara Langan as its new US consumer beauty chief as the company rebalances creator and traditional advertising, restores support for Sally Hansen and builds out its mass fragrance business. The appointment signals a renewed focus on its mass-market beauty portfolio.

Why it matters：Coty's restructuring of its US consumer beauty leadership reflects broader pressures on mass beauty brands to balance digital creator marketing with traditional advertising while defending shelf space.

Key points

  • Kara Langan joins Coty in the new US consumer beauty role.
  • Coty is rebalancing creator and traditional advertising.
  • The company is restoring support for Sally Hansen and expanding mass fragrance.

Sources (original reporting)

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