Take-Two CEO Says GTA 6 Presales Far Exceed Expectations

· Entertainment · United States

Take-Two Interactive CEO Strauss Zelnick said presales for Rockstar Games' "Grand Theft Auto VI" are "running far in excess of our expectations" ahead of the game's launch next week. "That's a good thing. That said, we never claim success before it occurs," Zelnick told Variety in an interview before the company's earnings release. The comments give an early signal of demand for what is expected to be one of the industry's biggest releases, with the publisher still choosing to withhold formal claims of success until launch.

Why it matters：GTA 6 is widely expected to be one of the largest entertainment launches in history, so its presale performance is a bellwether for console game demand and for the wider interactive entertainment market.

Key points

  • Presales are running far in excess of Take-Two's expectations, per Zelnick.
  • The game launches next week.
  • Zelnick said the company never claims success before it occurs.

Sources (original reporting)

More stories from this day