Havaianas US sales surge as flip-flop demand grows in Q3

· Beauty & Fashion · United States · Brazil

Havaianas sold 1.0 million pairs in the United States in the third quarter, up 82 percent versus the same period a year earlier, as more consumers buy flip-flops. The figures point to growing demand for the Brazilian brand's casual footwear in the US market and give parent company Alpargatas a strong data point heading into the holiday season. The gain also reflects a broader shift toward open, casual styles that has benefited sandal and flip-flop makers.

Why it matters：An 82 percent US volume jump shows flip-flops moving from a seasonal niche into a volume category, a signal for footwear makers and retailers planning warm-weather and resort assortments.

Key points

  • Havaianas sold 1.0 million pairs in the US in Q3.
  • That marked an 82 percent increase year over year.
  • The brand is owned by Brazil's Alpargatas.

Sources (original reporting)

More stories from this day