Poppi founders launch Jetty hydration brand

· Agriculture & Food · United States

The founders of Poppi have launched a new hydration brand called Jetty, offering electrolyte powders and ready-to-drink products. The line is aimed at everyday consumers rather than a niche athletic audience, seeking to stand out in a crowded hydration market. The move marks another venture from the team behind Poppi, a prebiotic soda brand, extending their reach into the functional-beverage space. The items do not give pricing, distribution or launch timing.

Why it matters：Founders of a successful functional soda betting on hydration shows how quickly the functional-beverage niche is spawning new brands chasing mainstream consumers.

Key points

  • Jetty offers electrolyte powders and ready-to-drink products
  • It targets everyday consumers
  • The brand comes from the founders of Poppi

Sources (original reporting)

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