Under Armour and Lululemon Reset Leadership and Strategy

· Beauty & Fashion · United States

Under Armour founder Kevin Plank said footwear is a $1 billion business that "we believe can be much larger," framing an athlete-focused reset of the category. Separately, new Lululemon CEO Heidi O'Neill filled key brand and strategy positions, fleshing out the senior leadership team she established last month. Both moves are part of efforts to reinvigorate growth at the athleticwear companies as competition in performance apparel and footwear intensifies.

Why it matters：Leadership and category resets at two major athleticwear players signal a fresh competitive push in performance footwear and apparel.

Key points

  • Plank called footwear a $1 billion business with room to grow.
  • Under Armour's reset centers on athletes.
  • Lululemon's O'Neill filled brand and strategy roles.

Sources (original reporting)

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