New York Times in exclusive talks to buy Letterboxd for about $330 million

· Entertainment · United States

The New York Times Company is in exclusive negotiations to acquire Letterboxd, the online movie-buff community, the Times reported Thursday. The price is reported at about $330 million, more than 20 times Letterboxd's projected 2026 earnings of roughly $15 million. Letterboxd has built a large base of film enthusiasts who log, rate and review what they watch, making it a prominent social layer around moviegoing and streaming. The deal would put that audience inside a news publisher that has been expanding through subscription and lifestyle acquisitions. No closing terms beyond the reported price and exclusivity were disclosed in the item.

Why it matters：If completed, the deal would tie a major film-fandom community to a legacy news publisher, signaling that audience data and social engagement around movies are becoming acquisition targets as studios and streamers compete for attention.

Key points

  • Price reported at about $330 million
  • More than 20 times projected 2026 earnings of about $15 million
  • Talks described as exclusive

Sources (original reporting)

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