Rhode's European launch drives 51% sales jump at E.l.f. Beauty

· Retail & E-commerce · United States

E.l.f. Beauty reported a 51% sales spike, powered by its Rhode brand's European summer, according to investor-call remarks from CEO Tarang Amin. Amin said Rhode continues to break records with every launch, and that its recent rollout at Sephora Europe marked the biggest launch in Sephora's history. The results show how quickly the acquired Rhode label has scaled outside the U.S. and how much of E.l.f.'s momentum now rests on prestige-tier celebrity-driven beauty. The numbers give both E.l.f. and Sephora a strong story heading into the holiday quarter, as mass and prestige beauty retailers compete for the same shoppers.

Why it matters：Rhode's record Sephora Europe launch shows celebrity-backed brands can travel across markets fast, reshaping how prestige retailers plan launches and where beauty growth is expected to come from.

Key points

  • Sales up 51% on Rhode's European summer
  • Sephora Europe launch called biggest in Sephora's history
  • CEO Tarang Amin spoke on Wednesday's investor call

Sources (original reporting)

More stories from this day