Rhode's Sephora Europe Launch Lifts E.l.f. Beauty Sales 51%

· Beauty & Fashion · United States

E.l.f. Beauty reported a 51% sales increase, driven in part by Rhode's European summer performance. On Wednesday's investor call, CEO Tarang Amin said Rhode continues to break records with every launch, including its recent debut at Sephora Europe, which he described as the biggest launch in Sephora's history. Rhode is the Hailey Bieber-founded brand that E.l.f. Beauty acquired, and its expansion into European retail has become a central growth engine for the group. The numbers give investors a concrete read on how quickly the parent company can turn a celebrity-founded line into an international retail business, and they set a high bar for future launches in new markets.

Why it matters：The results show celebrity-founded brands can scale fast through major retail partners, a template more beauty groups are likely to chase when evaluating acquisitions and European expansion.

Key points

  • Rhode's Sephora Europe debut was called the biggest launch in Sephora's history by the CEO.
  • E.l.f. Beauty posted a 51% sales increase overall.
  • The comments came during Wednesday's investor call.

Sources (original reporting)

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