China's Proya opens Paris R&D lab to tap European expertise

· Beauty & Fashion · France · China

Proya Cosmetics has established a 450-square-meter R&D laboratory in Suresnes, near Paris, which already employs seven scientists, Premium Beauty News reported. Founder and president Hou Juncheng said the facility is meant to bring the Chinese cosmetics group closer to European suppliers and expertise. Proya generated US$1.5 billion in revenue in 2025, according to the report. The move places a major Chinese beauty player directly in France's cosmetics research ecosystem, a step toward sourcing ingredients and formulation know-how closer to European partners.

Why it matters：Chinese beauty groups moving R&D into Europe signals a shift from volume-led expansion toward ingredient and formulation capability that could reshape global competition.

Key points

  • The Suresnes lab covers 450 square meters and employs seven scientists.
  • Proya reported US$1.5 billion in revenue in 2025.
  • Hou Juncheng frames the site as a bridge to European suppliers and expertise.

Sources (original reporting)

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