Toyota, Honda, Hyundai and Kia post October US gains on hybrids

· Automotive & EV · United States · Japan

Toyota, Honda, Hyundai and Kia all reported U.S. sales gains for October, helped by hybrid demand and an extra selling day. Toyota's RAV4 eked out a 0.6% gain to 39,888 units, its first increase of 2026 and again the brand's top-selling nameplate, while Toyota brand deliveries rose 5.7%. Hyundai's IONIQ 5 topped 33,000 sales for the year, with October up 21%. Kia posted another record October and is eyeing a fourth straight annual U.S. record, with the new 2027 EV3 arriving at dealers. The overall U.S. new-vehicle market is expected to rise 3.9% to 7.2%, aided by a favorable comparison with October 2025.

Why it matters：Hybrid-led gains at Japanese and Korean brands show how mainstream automakers are holding U.S. share while pure-EV growth remains concentrated among a few players.

Key points

  • Toyota brand U.S. deliveries rose 5.7% in October; RAV4 was up 0.6% to 39,888.
  • Hyundai IONIQ 5 October sales rose 21%, with 2026 sales above 33,000.
  • Kia is chasing a fourth consecutive annual U.S. sales record as the EV3 arrives.

Sources (original reporting)

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