PepsiCo strips artificial ingredients from Doritos and launches fiber-and-protein Propel

· Agriculture & Food

PepsiCo is removing artificial ingredients from Doritos and launching a version of its Propel water brand with added fiber and protein, part of a broader push into functional food. The changes come as the CPG giant repositions its portfolio to better resonate with shoppers who are reading labels and seeking added health benefits. The moves span two ends of the portfolio: a mass-market snack brand and a hydration line. The items do not specify launch timing, pricing or which ingredients are being removed. The strategy reflects the wider reformulation race among large food companies, which are under pressure to clean up ingredient lists and add functional claims without losing the taste and price points that drive volume.

Why it matters：Reformulation is becoming a competitive necessity for big food brands as shoppers reward cleaner labels and functional claims, reshaping product pipelines across snacks and beverages.

Key points

  • The changes affect both a snack brand and a hydration line.
  • Propel's new version adds fiber and protein.
  • PepsiCo frames the moves as better resonating with today's shoppers.

Sources (original reporting)

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