Paka Pledges Over 90% Natural Fiber by 2035

· Beauty & Fashion

Paka, a B Corp-certified brand, has pledged to reach more than 90% natural fiber by 2035, according to WWD. The commitment means the company will reduce its use of synthetic materials across its products. The pledge places Paka among apparel brands setting long-term material targets in response to scrutiny of fashion's reliance on synthetics, which are tied to fossil-fuel inputs and shed microfibers. For a smaller certified brand, hitting the goal will depend on sourcing and supply-chain partners, and the target gives consumers and retailers a measurable benchmark to hold it to over the next decade.

Why it matters：Material targets from brands add to pressure across apparel supply chains to shift away from synthetics, a shift that touches fiber producers and sourcing decisions industry-wide.

Key points

  • Paka is a B Corp-certified brand.
  • The target is over 90% natural fiber by 2035.
  • The brand will cut its use of synthetic materials.

Sources (original reporting)

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