Mars-owned Royal Canin and Roquette co-invest in regenerative wheat farms via Soil Capital

· Agriculture & Food

Royal Canin, owned by Mars, and ingredients supplier Roquette will co-invest in the farms from which they source wheat, through a partnership with Soil Capital, according to AgFunderNews. The arrangement is being presented as a new model for agrifood corporates to finance regenerative agriculture by directing investment toward their own supplier farms rather than only through general sustainability programmes. The items do not disclose the size of the investment or the number of farms involved. The move places two large buyers of agricultural raw materials directly into the financing of on-farm practices, at a time when corporates face pressure to show measurable progress on the environmental footprint of their supply chains.

Why it matters：It tests whether corporates will fund regenerative practices at the farm level through their own supply chains, a model that could spread to other ingredients and shift how sustainability costs are shared between buyers and growers.

Key points

  • Royal Canin is owned by Mars; Roquette is an ingredients supplier.
  • The investment targets the wheat farms the two companies source from.
  • Soil Capital is the partner structuring the arrangement.

Sources (original reporting)

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