Apple launches first touchscreen MacBook Pro

· Tech · United States

Apple announced its first touchscreen laptop, a MacBook Pro with an OLED display, at its 'Pro and Tell' event, reversing years of company resistance to touchscreens on Macs. The models launch November 6 and are described as premium-priced; any button that can be clicked can also be touched, making touch optional. It is the company's third major product launch under new CEO John Ternus. The reversal signals a shift in Apple's approach to laptop design as competitors have long offered touchscreen PCs.

Why it matters：Apple's reversal on touchscreen laptops shows how competitive pressure is reshaping even the most design-conservative tech company.

Key points

  • The new models launch on November 6.
  • Any button that can be clicked can also be touched.
  • It is Apple's third major launch under CEO John Ternus.

Sources (original reporting)

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